A major challenge in the world of online shopping is the ability to translate merchandising specifications between retailers and publishers. Each has their own view and opinion on how products should be grouped together and therefore displayed to consumers. To help online marketers bridge the gap and ensure accurate placement on each publisher site every product is individually placed into the correct type-based category within CI’s universal taxonomy structure. In addition to powering intuitive category-based search for products, the context provided by these detailed product clusters allows for powerful data analytics and enables further data enhancement.

For online marketers, CategoryIQ defines the organization of products across 30+ publishers. The following diagram shows how products from multiple retailers are brought into the UTCs and then delivered to each comparison shopping engine through pre-mapped links to each shopping engine. This level of accuracy at the item-level ensures that each product in a marketer's catalog is placed in the optimal place for consumers to find them based on the publisher's taxonomy structure.

CategoryIQ™:

• Maximizes visibility at each shopping engine
• Provides a scalable solution for rapid, accurate placement of products
• Defines the universal Product Type required for accurate product attributes