Effective Options for Managing Third-Party Pixels

Like most retailers, you need the flexibility to try out new marketing programs but are often hindered by the inability to get the required tracking pixels implemented. This often occurs when you are forced to wait for your IT department to add your new pixel request to their long list of projects.

Once you finally have the numerous required sales tracking pixels implemented, you may find the details of every order being shared across all your marketing programs. Unmanaged sharing of order information creates inaccurate measurements of success, as multiple marketing programs will mistakenly claim credit for the same order. Inaccurate reporting and sales credit also result in the overpayment of commission payouts!

 

SellCast™ Pixel Manager is a convenient service that gives you the flexibility to quickly add or remove the third-party pixels and surveys needed to support online advertising programs, as well as intelligently share sales and survey information with deserving 3rd parties, based on your contractual business rules.

 

“With the insights gained from True Tag Pixel Manager we have been more effective in the management of our marketing channels.  Not only have we reduced our marketing costs by avoiding multiple payouts for the same sale, we have a better understanding of each of our marketing channel’s performance through the buying actions of our customers”

Steve Trimbo - Director, Online Operations

 

Benefits of Pixel Manager include:

 

• Install only ONE tracking tag powered by TrueTag™ technology and all your future pixels are implemented by CI.

• No more delays adding new advertising partners. You gain more control of which programs you want to participate in and when they are started.

 

• No impact on internal IT resources.  Future installations are performed by CI.

• Dynamic Implementations that have rules based support for intelligent firing of 3rd party tracking pixels and/or surveys.

 

• Common Uses
• Share sales information with only the 3rd party that drove the sale, thereby eliminating the accidental double counting that occurs amongst your marketing programs.

• Fire a 3rd party survey for the program that drove the sale while suppressing others, thereby providing a better user experience.

Contact us today for a consultation.