Hand the Reins to Marketing Experts to Manage Your Ad Dollars More Efficiently
If you’re like most retailers managing multiple shopping channels with limited internal resources, you’re probably ready for a change. You can eliminate some of the stress of trying to find enough hours in the day or week when you trust your program to established industry experts.
With SellCast™ Managed Services, top-tier retailers like you enjoy better options to effectively manage advertising dollars spent on shopping channel programs. With a dedicated expert monitoring and modifying your product selection and bidding strategies across each destination receiving your data, you can improve channel performance while you focus your energies on the initiatives needing your attention most.
Turn to Managed Services to Improve Performance in:
Shopping Engines : Online Marketplaces : Paid Search
How We Work with You
Our first step is to optimize your product data based on both the required and recommended specifications of each destination site. It’s critical to establish this solid data foundation as it provides the complete picture of your products’ performance potential in each program.
Once your product data is optimized, we leverage our robust reporting system to take action. We proactively create, maintain and update business rules on your behalf to continually ensure only the products and categories that perform best per program are sent to each site. The result is a higher return-on-ad-spend, with less effort by you!
"Channel Intelligence provides us the opportunity to intelligently expand our brand presence into the growing comparison shopping engine arena –which is a critical component to our online strategy. Our 2008 relationship has expanded beyond data feed optimization and delivery to include successfully outsourcing of our ad spend to CI against specific Return-On-Ad-Spend objectives for these channels."
Pete Zeiner, Director Online Channel
As a Managed Services customer, you work with an assigned Strategic Marketing Consultant (SMC) who acts as your agent for each program. Here are some of the benefits you will receive through your assigned SMC:
- Performance Monitoring – Your SMC will perform ongoing, in-depth analysis to understand the performance of each site in your program, as well as your categories and products.
- Product Bidding/Suppression – Your SMC will manage and create product suppression lists on your behalf in addition to establishing the bid rates per product/category.
- Shopping Engine Selection – Your SMC serves as your agent and will recommend which destination sites you should advertise with, making recommendations for change as applicable, based on performance results.
- Strategy Planning – You will have regular weekly or bi-weekly calls with your SMC to discuss the progress on your established goals. You will meet face-to-face at least once per quarter to review and update your goals and plans.
- Product Data Maintenance – Your SMC works in concert with our operations teams to perform ongoing analysis and maintenance of your product data and any associated data feeds to ensure maximum performance across your selected destination sites and programs.
Our success is DIRECTLY aligned with your success. With CI managing the day-to-day responsibilities of your programs, you can finally focus on your other essential marketing initiatives, leaving the legwork and program optimization to us.
Contact us today for a consultation.
