Optimize Your Product Data to Ensure Correct Placement and Improve Searchability on Shopping Engines

When a brick-and-mortar retailer selects products to advertise in a Sunday circular, they expect every one of those products to appear in the circular. However, that doesn’t always happen when you advertise your products on shopping engines.

As an online advertiser, you have probably seen several of your products appear in poor or incorrect locations on shopping engines. Or worse yet, not appear at all. The effects on return-on-ad-spend can be devastating when your products show in less-than-optimal locations on shopping engines.

Shopping engines attempt to list their merchants’ products properly. But with thousands of retailers and tens of millions of products available for sale, it’s nearly impossible for each retailer’s products to get the attention they deserve. The sheer volume and complexity of the data is too great on this scale.

Optimized Product Data Improves Performance

Channel Intelligence has built innovative technologies to optimize and correctly place your products on shopping engines. With categorization at the product level, improved product identifiers, and assistance with product attributes and keywords, your product data is equipped for optimal performance in each shopping engine.

 

Contact us today for a consultation.